Anecdotally, we know that young people don’t read the paper, rather thy say that if something is important enough, their network will inform them. Sorry Channel 8 and other traditional news sources who tried to pretend you were our friend. Now we actually have that. And holy crap is it better! Hhere’s some research that supports that trend:
So are social networks replacing portals or search engines? Perhaps. Regardless, if we don’t understand and address people feeling increasingly alienated by the amount of information on the Internet, and the need for a human guide, yes, your favorite social network (or something like it) will become the next great content gateway.