Fact: Unless you do it in a novel, creative or impressive way, you’re just bitching and nobody cares.
Case in point:
Hey Zipcar, Your Liberty Mutual Insurance Sucks
United Breaks Guitars
Do you see the difference?
If you want to get a brands attention on social media, start with your peers. If we don’t think it’s interesting enough to watch and recommend, that means we don’t care, and that means that the brand doesn’t care either. If you don’t, you should consider having a tea party instead of whining about that bad hotel service on twitter. Otherwise, you’re just annoying the audience that can help you get attention to your issue.