Guess what my top three web referrers were today.
Today (yesterday according to my blog) illustrates an important lesson in new media, social media, interactive media, or whatever the hell else you want to call it. Search is important, but for most people Network is more important. By creating effective vectors of content back to your website or core identity, you can get more traffic, REAL traffic. In my case it’s people who want to watch my videos and read my weird posts, and make silly comments. But your goal might be to sell your services or products.
Who cares. Point is, that you can’t rely on SEO alone to get people in the door. You have to be the person or personality that people want to find. In my case a dirt loving, joke making, smartass, douchey web geek.